In today's economy, more and more people are looking for ways to compensate for the lack of funds. One of the most popular ways to do that today is with the use of the internet. The internet or world wide web is in the minds of many, a panacea or total solution to their money woes. Can you blame them?
After all, when one thinks of the entire world seeing their website, the thoughts of instant success comes to mind! Wow!!! How very exiting!
The real fact is though, the internet like anywhere else is a market place that must be cultivated.
One must lay down seeds of awareness so to speak which is the very first part of the sales cycle, awareness. Awareness of one's product or service. This does not come automatically nor quickly.
After the first step of awareness, one must then contemplate the rest of the sales cycle. In case you do not know what that is, hang on, here is a brief overview for you. The sales cycle consists of as you have just been told, "awareness" then after awareness, comes an evaluation by the viewer as to whether or not what they have become aware of is something that feel that they could use or might need. The next step, is to shop around for education on the subject. Then comes the shopping around for who else offers what you have made them aware of. The next step is for them is to consider things like price, service and other things that are important to them when choosing ultimately to do business with one particular vendor(s) or another
Finally, a choice is made and then a recheck is done and finally, the purchase is made. Depending upon what the product or service in consideration is, this process could take some time and the amount of time is strictly up to the customer or prospect. This process not being known by most who endeavor to make money online leads to the thought that the internet is a waste of time or the product or service being offered is a waste of time all because desired results did not come in time. The result of this kind of thinking leads to failure. Sad and yet true. You would be amazed to know that even so called professional business people do not understand this. Take for example one business owner in Ocala, florida who operates a service that fixes cracks in homes. This person being ignorant to the process thought that blogging on the internet is a gamble because there in his mind was no way of knowing how it worked. Well, ignorance is bliss is it not!
Unfortunately for this undereducated moron, his competition obviously knew what he did not know and decided to "eat his lunch"! Enough said about that guy as he will soon be out of his current employment and decide to pursue some kind of make money fast scheme on the, you guessed it, the internet!
So, while in pursuit of riches or just a plain old living on the internet, do not be discouraged, there exists the information needed to understand how people come to the conclusion to do business with you or someone else and the more you know about the process, the better off you'll be when guaging your expectations regarding your success using the world wide web.
One more thing to consider. Just because the internet gets messages available online in the almost "blink of an eye", does not mean that it is being seen by really anyone. The fix or cure for that is to first understand how people including you think in relation to making purchases and then the ideas will flow on how to connect with others, namely your prospects or at least, you'll be able to sift right through all of the choices in marketing out there!
Some tips for you to cut down on the costs of doing business on the world wide web is [free advertising] and one such place to get it is with the use of video sharing sites like the SlingAd Network where you can upload a video about you, your product or service and start that sales cycle by creating awareness in the minds of the viewers!
For now, good luck and with realistic expectations, good fortune to you!
About the author;
John Williams is the creator of a unique video sharing website platform called the SlingAd Network located at http://www.SlingAdVideos.com
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